It’s a great way to get a direct line to the cities who are there to help businesses continue to grow.” “It wasn’t until we hit that growth wall that we started looking for options. “I wish I would have known about Innovate78 earlier,” Spence said. Think of it as concierge service for businesses to help them grow, thrive and ultimately stay in North County. This allows for growth success stories like The Broken Token’s expansion and move from Escondido to Vista with support, not competition, from both cities. This pioneering partnership has set the region apart – as other cities compete, Innovate78 unites. The cities of Carlsbad, Escondido, Oceanside, San Marcos and Vista proactively established Innovate78 in 2014 to advance the economies of the region together. So what is Innovate78, exactly? It is a hub of economic development know-how that is backed by North San Diego County cities to help businesses along the 78 Corridor recover from this economic downturn and grow to be more resilient. His story is a prime example of startup business success this October, which is recognized by the community as “Startup Month.” Innovate78 has also created valuable connections with other local businesses and entrepreneurs. With this support, The Broken Token plans to add 20-30 jobs over the next five years, with an investment of more than $1 million in capital expenditures and machinery. With Innovate78’s assistance, Spence was able to secure a $150,000 California Competes Tax Credit that will help his business grow, and most importantly, stay in North County.
Broken token free#
That’s when he was introduced to Innovate78, a hub of free economic development resources that is backed by North San Diego County cities (consisting of Carlsbad, Escondido, Oceanside, San Marcos and Vista) and administered by San Diego Regional EDC.
The move into Vista is The Broken Token’s fourth expansion in North County, but given the high costs of doing business in California, Spence considered moving the business out of state. The Broken Token gets help from Innovate 78 and the California Competes Tax Credit Today, The Broken Token has 40 employees in Escondido and just purchased a 15,000-square-foot manufacturing space in Vista where they will move all operations into this winter. The idea quickly grew beyond a solo hobby in the garage to hiring employees, finding business space and ultimately quitting his day job in 2015.
Broken token movie#
“Much like The Snuggly Duckling in the movie ‘Tangled,’ we thought that the words Broken and Token together were fun, easy to remember, and invoked images of a good time and gaming together with friends,” says Spence. That’s how the concept for his small business, The Broken Token, was born. “So once I started optimizing the process for game piece organization, I went to a board gaming website to share what I’d made, and people were saying, ‘I’d totally buy that!’” “When you get into games that are really involved or strategic, there’s a lot of pieces and parts to set up, and it takes a long time,” Spence said. As his collection grew, he began replacing cardboard game pieces with shiny replica coins and detailed miniatures, and crafted organization and storage tools to hold game pieces, protect cards and roll dice.
Broken token software#
The Escondido software engineer had developed an affinity for collecting unique and eclectic board games to play with his family and friends. It all began as a hobby in Greg Spence’s garage when he started tinkering with board game pieces and dreaming up ways to organize them.
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